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Blitz campaign
A blitz is defined as an intensive campaign or attack.〔http://www.merriam-webster.com/dictionary/blitz〕 However, in the world of marketing, a blitz is used to describe a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a “marketing blitz,” a “ time-based marketing campaign,” and “intensive marketing.” The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time. Typically, blitz campaigns are geared toward local business and not a more widespread audience.
==How it works==
Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a product or business quickly to a local audience. One of the most common and most advantageous ways to complete a blitz campaign is to use search engines. Ideally, once you have set up your campaign, your business or product would quickly show up in search engines. A blitz campaign will borrow a lot from search engine marketing, including search engine optimization (SEO) and the use of contextual advertising. E-mail is another method of delivering product or business information during a blitz campaign. However, without careful audience targeting you may not achieve the results you desire. You must know your audience to successfully complete a blitz campaign.
Marketing blitz campaigns can also feature the use of print mediums such as brochures, newspaper ads, magazine features, and coupons.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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